DISTRICTS

TERRITORY

PRODUCTIVE HISTORY

FASE 1

The initial choice is based on the analysis of a TERRITORY and its PRODUCTION HISTORY. A territory is molded and defined thanks to the stratification over time of activities and historical events. Thus are determined DISTRICTS of know-how. We start from here.

HUMAN HERITAGE

ARTISANS

PRODUCTIVE TECHNIQUE

In each district there are artisans who have strongly linked their know-how to the peculiarities of the district itself. Each craftsman, however, has a history and his HUMAN HERITAGE and stands out for its own PRODUCTION TECHNIQUE. We enter the shop and stay there to understand and assimilate secrets and techniques. We listen and observe.

FASE 2

BRANDING

COMMUNICATION

REPORTAGE

Ogni artigiano ha una storia e una professionalità. Tradizioni e conoscenze fondano le botteghe artigiane. Tutto questo deve essere posto sotto un riflettore e divenire vero cuore e un valore del marchio che è l artigiano stesso. Noi accendiamo i riflettori con REPORTAGE e una comunicazione per renderla riconoscibile e riconosciuta come un vero e proprio BRAND.

FASE 3

FASE 4

The process for the production of products is complex. There are numerous stages and steps crafting a product. We create a collection of objects tailored to the craftsman A collection of products that tells the processes and craftsmanship by optimizing production processes, working on waste and typologically innovating the products.

OPTIMIZATION OF PRODUCTION PROCESSES

PRODUCTION

TYPOLIGICAL INNOVATION

ON LINE

SALE

OFF LINE

FASE 5

We aim to position Manufatto products in order to understand and appreciate the craftsmanship of their realization.

We sell on the international market both ON LINE and OFF LINE.

FASE 6

NET

RIACTIVATING SMALL SHOPS

RETAIL

The project ends by giving a true commercial vocation to the small shop. REINFORCING THE SMALL SHOPS consists in bringing them back to being true RETAIL shops.